Swans Down Flour. May 31st, 1886.
When I tell the story of a brand with a history as long and vivid as Swans Down flour the tale must begin with the people behind it, and just as importantly the development of the marque.
Swans Down branding leans on imagery of softness and purity: swan down evokes feathers, lightness, delicacy—qualities desirable in cake baking.